Dubai Mobile App
Mobile App | Dubai, UAE | Google UAC, Facebook, Instagram
Breaking Through the Noise: App Growth in Dubai's Crowded Market
Dubai has one of the highest smartphone penetration rates in the world — and one of the most competitive app markets to match. This Dubai-based app had strong product fundamentals but was struggling to grow its user base without overspending on acquisition.
Finding the Right Channel Mix Through Experimentation
- Google UAC: Used as the primary install driver, leveraging Google's machine learning to identify and convert the most likely installers across Search, Display, YouTube, and Play Store
- Facebook and Instagram: Deployed for audience engagement and brand familiarity — keeping the app visible and top-of-mind to drive repeat consideration and activate word-of-mouth
- Creative optimisation: Continuous iteration on ad assets within UAC to feed Google's algorithm the highest-performing inputs
The Results
10M+
Total Impressions
High Volume
Downloads at Low CPI
Significant
CTR Increase
10 million+ impressions generated in a short timeframe, with strong download numbers and improved click-through rates — all on a lean budget.
COMMON QUESTIONS
Frequently Asked Questions
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