MENA Fintech App

Scaling a Fintech App to 100,000 Users While Keeping CPI Competitive

In the fintech space, cost per install is notoriously high — especially in the UAE and MENA region where competition for mobile screen time is intense. This digital financial services app needed to grow its registered user base fast, without letting acquisition costs spiral.

A Multi-Platform App Marketing Strategy for the UAE

• Platform diversification: Running simultaneous campaigns across Facebook, Instagram, Google UAC, and YouTube to find the most efficient acquisition channels
• Creative testing at scale: Iterative testing of ad formats, messaging angles, and visuals to identify the highest-converting combinations
• Audience segmentation: Building distinct audience sets for different user profiles — separating financial-service-savvy early adopters from broader consumer segments
• Funnel optimisation: Tracking post-install behaviour to feed registration and activation signals back into the platforms, improving targeting quality over time
• CPI management: Continuous bid strategy optimisation to drive down cost per install as algorithmic learning accumulated

The Results