MENA Online Travel Agency
Travel & Tourism | UAE & MENA | Meta Ads, Google Ads, Content Marketing
The Challenge: High CPA and Stagnating Bookings for a MENA OTA
Online travel is a high-competition, margin-sensitive category. This MENA OTA was generating bookings but the cost per acquisition had crept to a level that was squeezing profitability. Scaling volume while simultaneously reducing CPA required a strategic overhaul — not just budget changes.
A Data-Backed Strategy to Cut CPA and Scale Bookings
- Golden content strategy: Developing high-performing content assets — identified through audience data — that attracted and converted the specific traveller profiles most likely to book
- Booking signal optimisation: Feeding post-booking conversion data back into Meta and Google to improve algorithmic targeting toward users most likely to complete a purchase
- Audience segmentation by travel intent: Separating audiences by destination interest, booking window, and travel type to serve hyper-relevant ads at each stage
- Google Search: Capturing high-intent destination and travel package searches to convert users actively planning trips
The Results
50%+
CPA Reduction
Thousands
Total Bookings
Declining
Cost Trajectory MoM
CPA reduced by more than 50% while scaling to thousands of bookings — with acquisition costs continuing to improve as the strategy matured.
COMMON QUESTIONS
Frequently Asked Questions
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