UAE Property Developer

The Challenge: High Volume, Low Quality Leads in UAE Real Estate

A UAE property developer had tried performance marketing before — and got leads. But the quality was poor. Sales teams were wasting time on unqualified enquiries, and the cost-per-sale was unsustainable. The brief was clear: fix the quality problem without killing the volume.

Our Strategy for High-Quality Real Estate Lead Generation in Dubai

• Meta Ads with LLA targeting: Lookalike audiences modelled on the developer's existing high-value buyers, ensuring new leads matched the profile of people who actually buy
• Precision location targeting: Geo-layers applied to reach audiences in catchment areas and investor source markets relevant to the project
• Google Ads PPC: High-intent search campaigns capturing buyers actively researching UAE properties, with ad copy that pre-qualified intent before the click
• Ad account data improvement: Ongoing work to feed better conversion signals back into the platforms, continuously improving algorithmic targeting quality
• Landing page alignment: Ensuring post-click experience matched pre-click promises to maintain lead quality through the funnel

The Results